Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful StrategiesSurprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent industry dissonance when market realities outpace corporate strategies. Early