Selling Mrs. Consumer: Christine Frederick & the Rise of Household EfficiencyThis first book length treatment of the life and work of Christine Frederick (1883 1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth century ideal of preserving the virtuous home and a woman's place in it. In an effort to reconcile her desire to succeed in the