Luxury Essentials: Essential Insights and Strategies to Manage Luxury ProductsThis book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management which has become a standard textbook on luxury and is used in Universities around the world into easy to digest pieces of knowledge, yet maintains the essence of the full fledged original. Thus, the Essentials provide the