The Watercooler EffectBy: Nicholas DiFonzo Ph. D. "A fresh look at informal communication, and how information spreads rapidly An absorbing and compelling book." Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." Chip Heath, coauthor of Made to Stick: Why Some