The Go-Giver, Expanded Edition: A Little Story about a Powerful Business Idea (Go-Giver, Book 1"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were." The Go Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice