Giovanni L.A. Hold Styling GelStrong hold. Extreme holding power infused with organic surface enhancers for brilliant shine. Strong hold for all types. Decide your style and hold fast with our strongest gel that takes hold to the extreme so you can stand firm in the spotlight! Surface enhancers add unbeatable shine. Frizz is controlled without question. Paraben free and cruelty free. Giovanni hair care bridging the gap between natural and salon quality.