Icon, Brand, MythAn investigation of the meanings and iconography of the Stampede, aninvented tradition that takes over the city of Calgary for 10 daysevery July. Since 1923, archetypal Cowboys and Indiansare seen again at the chuckwagon races, on the midway, and throughoutCalgary. Each essay in this collection examines a facet of theexperiencefrom the images on advertising posters to the ritualof the annual parade. This study of the Calgary Stampede as a
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