Big Bang Disruption: Strategy in the Age of Devastating InnovationPlease note that this book is Remainder Marked. Brand new but has shelf wear due to storage. It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit.