INFINITENo one, least of all Deep Purple themselves, expected the success of 2013's Now What?! It placed at number one on four European album charts and in the Top Ten of six other countries. It also sold exceptionally well: It was certified Gold in Poland, Germany (where it sold over 100,000), the Czech Republic, and Russia it was the band's first album to crack the U. K.'s Top 40 charts in 20 years. For InFinite, Deep Purple re enlisted producer Bob Ezrin.