09-10: A Novel Approach to Design Compact Mass Transfer Packing for MaximumThe optimum heat and mass transfer area at which minimum cost exists throughout the technical life of forced draft counter cooling tower is studied in the present work. Original formula are developed and presented for the best thermo economical performance as a design point. Also in this paper an investigation is made using measurements of the mass transfer rates and pressure drops for a comprehensive range of PVC plastic packing producing an economic