Big Bad LuvBig Bad Luv is the fourth solo LP from Americana artist John Moreland, a rusty voiced troubadour from Oklahoma whose career has been picking up steam since bursting onto the scene with a trio of releases in 2011. Initially emerging out of Tulsa's punk and hardcore scene, Moreland shifted toward alt country in the mid 2000s and made his name backed first by the Black Gold Band then by his second group, the Dust Bowl Souls, before eventually going solo.