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So Clean: Lord Leverhulme, Soap and Civilization
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So Clean: Lord Leverhulme, Soap and Civilization
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So Clean: Lord Leverhulme, Soap and CivilizationThis book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851 1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their
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So Clean: Lord Leverhulme, Soap and Civilization
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