Itv Cultures: Independent Television Over Fifty Years"This exciting book goes to the heart of a creative commercial and public service culture it shows why ITV matters and how it was made to work so well. A tremendous contribution." Professor Jean Seaton, University of Westminster "This is a valuable addition to studies of ITV's history and programming" Tom O'Malley, Professor of Media Studies, University of Wales, Aberyswyth, and Co Editor of "Media History." Since breaking the BBC's monopoly in 1955,