The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer EvangelistsIn todays competitive business climate, you cant just satisfy your customers. You have to be better than that, giving them experiences that they wont forget. Author Shep Hyken has spent twenty five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases from "uncertainty" to "amazement." By presenting