K-pop Live1990s South Korea saw the transition from a military dictatorship to a civilian government, from a manufacturing economy to a postindustrial hub, and from a cloistered society to a more dynamic transnational juncture. These seismic shifts had a profound impact on the media industry and the rise of K pop. In K pop Live, Suk Young Kim investigates the meteoric ascent of Korean popular music in relation to the rise of personal technology and social