Real-World Evidence in the Pharmaceutical LandscapeIn Real World Evidence in the Pharmaceutical Landscape, life science industry experts Sunil Dravida and his co authors have developed the first comprehensive overview of its kind on Real World Data (RWD) in the pharmaceutical industry. The authors examine the challenges and opportunities in applying real world data along the pharmaceutical continuum, from clinical development to medical affairs, health economics and outcomes, and marketing. They
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Real-World Evidence in the Pharmaceutical Landscape