Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage IndustrySchwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old fashioned integrity meets technology empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values.