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Advertising in the Age of Persuasion: Building Brand America 1941-1961
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Advertising in the Age of Persuasion: Building Brand America 1941-1961
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Advertising in the Age of Persuasion: Building Brand America 1941-1961Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business
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Advertising in the Age of Persuasion: Building Brand America 1941-1961
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