Selling the Silver BulletOriginating as a radio series in 1933, the Lone Ranger is a cross media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised childrens properties in the United States, while in more recent decades, the Lone Ranger has struggled to