Cycles RAD 1910 Original PosterCycles RAD Sur Toutes les Routes du Nord Montez les Cycles RAD ParisRoubaix is a one day professional bicycle road race in northern France near the Belgian frontier. From its beginning in 1896 until 1967 it started in Paris and ended in Roubaix. Famous for rough terrain and cobblestones and has been called the Hell of the North. This circa 1910 poster for RAD, presumably the race's sponsor, underlines the fact that the company's bicycles take part in