Cheeky PoshWhat it is: Buildable cream color with a weightless velvet feel, Cheeky Posh delivers luminous all day wear. Seven must have shades provide a fashionable flush of color wherever your skin needs it. What it does: Melts seamlessly into the skin Creates a dewy, soft focus wash of color Lasts from day to night How to use: Place a few dots of color along your cheekbones and the apples of your cheeks. Blend outward with your fingers, tapping gently to melt