The PersuadersBy: Anand Giridharadas A NEW YORK TIMES BESTSELLER CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES 'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is