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Customer Sense: How the 5 Senses Influence Buying Behavior
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Customer Sense: How the 5 Senses Influence Buying Behavior
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Customer Sense: How the 5 Senses Influence Buying BehaviorAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Author: Aradhna Krishna Publisher: Palgrave MacMillan Published: 03 13 2013 Pages: 185 Binding Type: Hardcover Weight: 0. 95lbs
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Customer Sense: How the 5 Senses Influence Buying Behavior
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