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Intangibles: Management, Measurement, and Reporting
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Intangibles: Management, Measurement, and Reporting
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Intangibles: Management, Measurement, and ReportingThis book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real world examples with contemporary business theory, Baruch Lev establishes an economic framework to analyze managerial and investment issues concerning intangibles; surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights,
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Intangibles: Management, Measurement, and Reporting
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