Integrity Selling for the 21st CenturyBy: Ron Willingham I have observed several hundred salespeople who were taught to use deceptive practices like bait and switch and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher. Ron Willingham If youve tried manipulative, self focused