Religion, Media, and the MarketplaceReligion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel guzzling SUVs by posing the question: What would Jesus drive? In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this