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The Digital NBAThe National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the leagues global operations and traces the history of the NBAs approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty first century. As fans around the world stream games and other league content, NBA teams
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The Digital NBA
Item no
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80970723619
US$ 95.00
Pay in 4 interest-free payments of $23.75 Learn more
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1piece
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- USA
- CAN
Ships within 48 hours · Estimated delivery Sep 7 - Sep 12
US$40
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Exchange/Return Notes
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