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International MarketingA comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Author: Len Groves Publisher: Wiley Blackwell Published: 09 20 1994 Pages: 156 Binding Type: Paperback Weight: 0. 48lbs Size: 9. 00h x 6. 00w x 0. 33d ISBN: 9780631193555 About the Author Len Groves joined a
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International Marketing
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