Lean MarketingBy: Allan Dib Bigger Results with Less Marketing You keep being told to do more marketingmore complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. Theres a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and