The Oxford Handbook of Language and Social PsychologyLanguage pervades everything we do as social beings. It is, in fact, difficult to disentangle language from social life, and hence its importance is often missed. The emergence of new communication technologies makes this even more striking. People come to know one another through these interactions without ever having met face to face. How? Through the words they use and the way they use them. The Oxford Handbook of Language and Social Psychology is