Hello, South KoreaBy: DK Travel BTS and kimchi might have led you here, but theyre just the beginning. Korean food, Korean beauty, Korean series we cant get enough of all things Korean. But beyond the headlines of the trend defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions and quietly impressive contrasts. And thats exactly where Hello, South Korea takes you. Inside, chapters cover different aspects of Korean culture: SETTING THE