SubjectivityA portrait in subjectivity theories and its relevance to debates in contemporary culture What am I referring to when I say "I"? This little word is so easy to use in daily life, yet it has become the focus of intense theoretical debate. Where does my sense of self come from? Does it arise spontaneously or is it created by the media or society? This concern with the self, with our subjectivity, is now our main point of reference in Western societies.