Neighbor Networks: Competitive Advantage Local and PersonalThere is a moral to this book, which was awarded the 2011 George R. Terry Book Award, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing." This advice is contrary to the usual social network emphasis on securing relations with well connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, in fact, do go to people with