The Upside of the DownturnBy: Geoff Colvin Never waste a crisis. Some businessesand some peoplewill emerge from todays economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of Americas most respected business jour nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking wont help them in tough times. Theyre taking
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